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Sharing A Common Goal


“What we needed was an alternative rheological control system that was able to deliver sustainability in terms of compact paint processing -- shrink the footprint, shrink the energy required,” says Tim Weingartz, materials manager - paint engineering group for Ford Motor Company.

By focusing on technologies that enable sustainable practices, Eastman, Ford and BASF brought a level of expertise to the industry that could only be achieved through co-innovation. This unique triumvirate developed a technology that Weingartz describes as “on the cutting edge side of what we do.”

Superior rheology technology enables the automotive coatings industry to provide consumers the aesthetics they are looking for when making a car purchase.

“We’re the magic pixie dust that’s added to the paint formulation that modifies the rheology,” says Eastman’s director of specialty coatings and polymers, Chris Killian.

“The control of rheology in paint is what makes paint look good.” Jon Lawniczak, market development manager - transportation coatings for Eastman.

The automotive industry is typically very protective of their technologies. In this collaboration, there was a high level of trust among all three companies.

“All the parties have a vested interest and can add value to bring a better product to market,” remarks Tim December, group leader - R &D for BASF.

“Today more than ever unless you're working on problems that have a common goal, it's very hard for one company to develop the perfect solution,” adds Deep Bhattacharya, Eastman’s global transportation coatings leader. “This will become more of a norm than an exception.”

Sharing a common goal is the first in a series of four Results of Insight video stories on the “uniqueness” of the Ford / BASF / Eastman collaboration to develop paint formulations that are better for the environment and the economy.

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