Eastman


Chillin’ Bunny

Nestlé® chooses Eastman Embrace™ High Yield copolyester for Nesquik® Ready-to-Drink flavored milk offering.

“Cool” colors

Nestlé Nesquik® is a well-known name in the food and beverage world for their signature offering: chocolate milk. Although their nutritious, multi flavored milk complements have many forms, Nestlé wanted to add unique interest and creative design to their Nesquik® Ready-to-Drink beverage by enlisting the help of Eastman Embrace™ HY copolyester.

The portable drinks don’t require refrigeration but can be chilled just before serving. These aren’t just ordinary labels–they shield your drink from harmful light while simultaneously acting as a temperature indicator. When the product is warm, the Nesquik® Bunny remains white; when the product chills, the Bunny’s white appearance slowly transforms into vibrant colors and bold patterns. This is made possible by the excellent printability Embrace HY offers. These graphics are easily recognizable on the shelf or in the refrigerator by the eye-catching 360-degree billboard effects.


“Cooler” design

Embrace HY also offers excellent shrinkability that effectively fits the highly contoured bottle. This well-fitting sleeve enables Nesquik® to have a creative design from every angle that is as unique as the product itself while being soft to the touch. It also offers UV and visible light blocking, making it ideal for any dairy, juice, wine, and vitamin products that require this type of protection. The material is naturally white, eliminating the need for white flood coats.

For more information on Eastman Embrace™ HY copolyester, visit www.eastman.com/Embrace.

NESTLÉ and NESQUIK are registered trademarks of Societe des Produits Nestle S.A., Vevey, Switzerland.

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As used herein, ® denotes registered trademark status in the U.S. only.