The Story Behind the Story

Why on earth is a chemical company playing around with designers? For starters: market-place connect, understanding the needs of major brands, and getting in on the front end of product development.  

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About The Design and Innovation Videos

A phone-that-glows concept (Orbiting the Hairball), hydration vessels (Celebrating Water), and a healthy drink-turned-toy (The Games Kids Play) are but three creative innovations resulting from Eastman’s insight and collaborative relationships with designers.

These are Eastman’s stories about how our corporate design initiative transformed our thinking. At its core, this initiative is about building a collaborative environment between the design and technical communities. Introducing established and student designers to our wealth of material and processing expertise has proven to generate insightful ideas and practical solutions.