The Story Behind the Story

Thomas Arndt, founder and CEO of Y Water™, risked his life savings to create a healthy drink for children in a never-before-attempted package. To develop the unique packaging, Arndt contacted Yves Béhar, founder of the renowned design firm, fuseproject. But a design is just a design unless it can be manufactured. At the end of his rope, two years and 40 manufacturers later, Eastman came to the rescue.

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About The Design and Innovation Videos

A phone-that-glows concept (Orbiting the Hairball), hydration vessels (Celebrating Water), and a healthy drink-turned-toy (The Games Kids Play)
are but three creative innovations resulting from Eastman’s insight and collaborative relationships with designers.

These are Eastman’s stories about how our corporate design initiative transformed our thinking. At its core, this initiative is about building a collaborative environment between the design and technical communities. Introducing established and student designers to our wealth of material and processing expertise has proven to generate insightful ideas and practical solutions.