Eastman Embrace™ Copolyesters for Shrink Film Enable Striking Black Bottle
Kingsport, TN (Nov. 5, 2009) – Eastman Chemical Company announces that DeLos Vodka, the only vodka distillery in Dallas, TX, has introduced one of the first glass vodka bottles to incorporate a full-body shrink label. DeLos Vodka is handcrafted in small batches and available in 50 ml, 750 ml and 1.75 liter bottles.
Shying away from the traditional etched clear glass bottles, the entrepreneur and namesake behind DeLos, Carlos Guillem (nicknamed ‘Los), desired a package that was sleek and eye-catching. Logistically, the company also needed a packaging solution that would provide the flexibility to quickly launch new sizes and flavors. To meet DeLos’s packaging needs, McDowell Label, the label printer for the vodka application, recommended Eastman Embrace™ LV copolyesters for shrink film.
“Next to all of the clear glass bottles, we really wanted our packaging to pop on the shelf,” explains Guillem. “The full-body shrink label enabled us to deliver that impact while still giving us the flexibility to create promotional packages and launch new flavors.”
For Guillem, sustainability was also a factor in choosing the perfect packaging for his vodka. A deciding factor in choosing Embrace™ was that the label is easily separated from the bottle, maximizing the recyclability of the glass by eliminating any ink from being printed directly on it.
Shrink films manufactured with Embrace™ LV copolyesters provide a virtual 360-degree billboard for packages.
“Black is one of the most challenging colors to achieve on shrink sleeves,” explains John McDowell, President at McDowell Label. “By using high-definition UV ink on the Embrace™ copolyesters, we were able to achieve a rich black color that direct printing and etching could not achieve.”
DeLos Vodka has been on store shelves in the Dallas/Fort Worth area since June 2009 and plans to launch statewide in February 2010.
To learn more about DeLos vodka, visit www.delosvodka.com. Visit www.mcdowelllabel.com for more information about McDowell Label.
For more information about Eastman Embrace™ copolyesters for shrink film, please contact Matt Dudas, mdudas@eastman.com. For inspirational packaging design, please visit www.eastmaninnovationlab.com.
About McDowell Label
McDowell Label’s state of the art technology, proprietary printing processes and Good Manufacturing Practices (GMP) certification enable the company to deliver award-winning label decorating and packaging solutions. With expertise in labels and package printing for cosmetics, health and personal care items, beverages, gourmet foods, pet care products, home interior decorations and chemicals, the company is committed to providing customers with exceptional service, quality and value.
The company is headquartered in the Dallas / Fort Worth area and can be contacted at 800-275-6016 or via e-mail at info@mcdowelllabel.com.
