Certification Provides Customers With Differentiated, Sustainable Products
Kingsport, Tenn. — June 23, 2009 — Eastman Chemical Company announced today that it has received Cradle to Cradle
SM (C2C) Silver certification from McDonough Braungart Design Chemistry, LLC (MBDC) for a number of Eastman polyesters. The certification includes polymers within several product families: Eastman Cadence™, Eastar™, Ecdel™, Eastman Embrace™, Eastman Lenstar™, MedStar™, Eastman Neostar™, ParaStar™, Eastman Provista™, Eastman Spectar™ and Eastman TiGlaze™. The certified polyesters are used in a variety of applications, including in the architecture, design, building and construction industries.
“In working closely with our customers, we recognized an opportunity to help differentiate their products in the marketplace by emphasizing the low environmental impact of our material solutions,” said Mark Costa, chief sustainability officer, Eastman Chemical Company. “Our recent MBDC certification, together with the GREENGUARD certification of select Eastman polyesters, provides our customers with a competitive advantage.”
The certification, awarded by leading environmental consulting firm MBDC, demonstrates that Eastman met specified criteria in a variety of categories measuring the sustainability and environmental impact of products. The C2C certification process analyzes products based on 30 criteria covering materials, material reutilization, energy, water and social responsibility.
MBDC utilizes a scientific process to evaluate the current human and environmental health and recyclability attributes of all materials going into products, as well as the impacts from their manufacture and use. Eastman’s materials were evaluated by MBDC through its C2C Design Protocol and were recognized for their low hazard and toxicity profiles. Additionally, through the C2C certification process, all of the Eastman polymers certified were considered 100 percent recyclable.
“Our sustainability objective focuses on balancing environmental protection, social responsibility and economic growth now and in the future,” Costa said. “Sustainability is important in both the process and the product, and we are pleased that MBDC has recognized this commitment in the processing and design of our materials.”
For more information about Eastman’s Corporate Citizenship standards, visit
www.eastman.com/Company/Sustainability/communities.
For more information about MBDC, visit
www.mbdc.com.
About McDonough Braungart Design Chemistry, LLC. MBDC was founded in 1995 by internationally recognized architect/designer William McDonough together with Prof. Michael Braungart, as a strategic environmental consulting and design firm, dedicated to revolutionizing the design of products and services worldwide using Cradle to Cradle
SM design. The pair teamed up to promote and shape what they refer to as “The Next Industrial Revolution” through the introduction of a new design paradigm called Cradle to Cradle design and the implementation of eco-effective design principles. McDonough and Braungart are co-authors of the book Cradle to Cradle – Remaking the Way We Make Things, published in 2002 by NorthPoint Press.
MBDC developed and offers the Cradle to Cradle
SM Product Certification System that verifies manufacturers’ achievements using a series of environmental and social criteria. These criteria are based on the principles of Cradle to Cradle
SM design, developed by McDonough and Braungart. Cradle to Cradle
SM is a service mark of MBDC.
Cradle to Cradle Certified
CM and CERTIFIED CRADLETOCRADLE & Design are certification marks of MBDC.
