Kingsport, Tenn. — May 19, 2009 — Eastman Chemical Company announced today that Penguin Brands Inc. is introducing Nathan Performance Gear™ Flip Straw Pure Bottles, a line of premium reusable water bottles made with Eastman Tritan™, a new-generation copolyester that balances the properties of easy processing, clarity, toughness, and heat and chemical resistance.
By using Eastman Tritan™ copolyester, Penguin Brands was able to meet consumer demand for a functional, durable, reusable bottle that keeps water clean, safe and cool. Tritan delivers the advantages of traditional copolyesters, such as clarity and toughness, with high-heat and chemical resistance, improved design flexibility and ease of processing. It also is manufactured without bisphenol-A (BPA).
“When designing our new line of premium water bottles, we sought a material that would fit in seamlessly with the rest of our product line while meeting consumer demands,” said Megan Russell, vice president of marketing and sales, Penguin Brands. “Eastman Tritan™ copolyester was an exact fit for our needs. Not only does it offer a BPA-free alternative that is durable and dishwasher-safe, but it also encourages consumers to use refillable bottles.”
Nathan Performance Gear, a subsidiary of Penguin Brands, developed the Flip Straw Pure Bottles to allow easy access to fluids without unscrewing the cap or tilting the lid. The bottles feature a wide-mouthed, screw-top lid that is easy to grip and large enough for easy filling and cleaning, and a finger loop with QuickClip™ (patent pending) for attaching to belts and backpacks. As a result of utilizing Eastman Tritan™ copolyester, the Flip Straw Pure Bottles will not craze, crack or haze from aggressive cleaning detergents or continual exposure to high heat while in dishwashers.
The new bottles are available in sporting and retail stores in the United State and Canada, and come in three sizes — 1 L, 700 mL and 500 mL. Each size is available in three colors: pink, green and clear for 1 L; clear, violet and orange for 700 mL; and red, clear and royal for 500 mL.
“We are offering consumers a value-added, high-quality water bottle with the help of Eastman Tritan™ copolyester,” Russell said. “Partnering with organizations such as Eastman helps us deliver products that enhance the active lifestyle of our consumers.”
To help increase awareness about the use of Eastman Tritan™ copolyester in products, Penguin Brands joined Eastman’s new ingredient branding program. The program helps Penguin Brands and other Eastman customers showcase the competitive advantage of using Tritan in their products. Eastman’s program provides clients with marketing materials and language to enhance the brand impression and brand attributes of the end product, ultimately adding to the product’s value in the marketplace.
For more information about Eastman Tritan™ copolyester, visit www.eastman.com/tritan.
For more information about Penguin Brands, visit www.penguinbrands.com.
For more information about Nathan Performance Gear, visit www.nathansports.com.
For more information about Eastman and its products, visit www.eastman.com or contact Lucy Stewart, global trade media relations, at +1-423-229-4229 or globalmediarelations@eastman.com.
About Penguin Brands Inc. and Nathan Performance Gear
Based in Sharon Hill, Pa., Nathan Performance Gear™ is a subsidiary of Penguin Brands Inc. Nathan Human Propulsion Laboratories are committed to redefining the very notion of what is humanly possible. Unlike most companies’ new products that are born in the boardroom, Nathan’s labs are the beautiful and grueling terrain in which we compete. Our hydration and nutrition systems, running paks, accessories, and reflective gear are all engineered for the impossible. For more information, visit www.NathanSports.com.
