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Razbaby Introduces Keep-it-Kleen® Pacifier
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New-generation Copolyester Offers Design Flexibility and Ease of Processing

Kingsport, Tenn. — Feb. 4, 2010 — Eastman Chemical Company announced today that RaZbaby, a manufacturer of innovative infant care products, has introduced the Keep-it-Kleen® pacifier made with Eastman Tritan™ copolyester. Tritan, a new-generation copolyester, helps the infant care market respond to consumer demand for products that are free of bisphenol-A (BPA) and offer superior clarity, dishwasher durability and toughness.

The Keep-it-Kleen® pacifier features a spring-mechanized closing shield made with Eastman Tritan™ copolyester that is designed to gently close when dropped. The uniquely designed mechanism doesn’t pinch a baby’s sensitive skin and helps keep the pacifier’s nipple sanitary.

“We wanted a material that was visually appealing and durable,” said Aida Viana, vice president of sales for RaZbaby. “Eastman Tritan copolyester offered the clarity and toughness we needed with the added benefit of being BPA-free.”

RaZbaby replaced polycarbonate with Eastman Tritan  copolyester for the manufacture of the Keep-it-Kleen® pacifier in April 2009 because Tritan is not manufactured using BPA. In addition, it offers design flexibility and ease of processing for the complicated and creative pacifier design.

“Eastman Tritan  copolyester allowed us to meet consumer demands for safe, good-looking and reliable infant care products,” Viana said. “The technical team at Eastman was helpful throughout the production process and offered valuable insights and support.”

The Keep-it-Kleen™ pacifier comes in 15 colorful designs, as well as one nipple size for children birth to 3 years old. The pacifier is being marketed in the United States, Canada and Europe, and is sold at Babies “R” Us, CVS, Walgreens, grocery chains, online at Walmart.com and Target.com, and at more than 2,500 independent boutiques.

For more information about Eastman Tritan™ copolyester, visit www.eastman.com/tritan.

For more information on RaZbaby and the Keep-it-Kleen® pacifier, visit www.razbaby.com.

About RaZbaby
RaZbaby, located in Miami, manufactures and designs infant care products, including the Keep-it-Kleen® pacifier, RaZ-Berry® teether, RaZ-a-Dazzle® toothbrush, RaZ-PaK® and Vapor-RaZ®  . The company strives to create safer, more effective products for babies in Asia, Europe, North America and South America.

About Eastman Chemical Company
Eastman’s chemicals, fibers and plastics are used as key ingredients in products that people use every day. Approximately 10,000 Eastman employees around the world blend technical expertise and innovation to deliver practical solutions. The company is committed to finding sustainable business opportunities within the diverse markets it serves. A global company headquartered in Kingsport, Tennessee, USA, Eastman had 2009 sales of $5 billion.

For more information about Eastman and its products, visit www.eastman.com.

Audra Jacobs
Bader Rutter & Associates
Senior Account Executive, Public Relations
+1 (262) 938-5462
ajacobs@bader-rutter.com

 
 
 
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