Interior moulding and trim product has a super-smooth, durable surface
ORLANDO, Fla., Feb. 8, 2012 – Finished Elegance™, a line of interior moulding and trim that uses Eastman Cerfis™ technology to create an extremely smooth, highly durable surface, was chosen as a finalist for the 2011 Home Depot Innovation Award. The annual award recognizes innovation, go-to-market execution, and presentation at point-of-sale.
Eastman Cerfis™ technology enables a superior surface that can be used with a variety of substrates and coatings. It maintains a consistent geometry and surface finish on any profile and provides dimensional stability and reduced warping and twisting. It has no VOCs, and it is more durable and moisture resistant than most commercial paints. The product is manufactured in the U.S. by Woodgrain Millwork, Inc., and is distributed by its subsidiary, Woodgrain Distribution.
“Finished Elegance™ is so much easier to use than traditional moulding,” said Barry Dale, president of Woodgrain Distribution. “To get a finish of a quality similar to that on Finished Elegance, wood has to be painted multiple times, which takes time and labor. Finished Elegance gives that complete solution with fewer steps – no priming, no painting, no sanding between coats – just nail it, caulk it, and you’re done. It provides the richness and opulence Americans want in their homes and offers it in a product that is very sustainable and lasts for decades. For finish carpenters, it means a huge time savings, and they can give the homeowner a far better end-product than before.”
Finished Elegance™ is currently available exclusively at The Home Depot – in white in various profiles at many Home Depot stores in the eastern U.S. and at www.homedepot.com.
About Woodgrain Millwork, Inc.
With more than 55 years in the millwork business, Woodgrain Millwork continues to build on the tradition of excellence as a market leader. Woodgrain’s vertical integration strategy allows the company to bring high quality products to the market at the lowest total cost of ownership. The company’s diverse product offering includes moulding, door shop products, wood stile and rail doors, moulded skin doors, patio doors, window parts, and windows. The company is based in Idaho.
For more information, visit www.woodgraindistribution.com.
