Vitantonio chooses Eastman Tritan™ copolyester for its Greenwiz smoothie blender.
Kingsport, Tenn., USA — Monday, October, 23, 2017 — Japan-based MH Enterprise developed its Vitantonio brand for the growing number of health-conscious consumers. In April 2017, it introduced the Vitantonio Greenwiz smoothie blender with a jar made with Eastman Tritan™ copolyester.
“The Vitantonio brand is built around the concept of ‘Living quality life with care’,” according to Mr. Shoichiro Kitahara, Deputy General Manager, Product Planning Division. “We want products like the Greenwiz blender to help consumers enjoy a fulfilling lifestyle, sharing healthy foods with their families and friends.”
Tritan satisfies all the goals of this brand concept. It is crystal clear and made without materials of concern, such as bisphenol A (BPA). Tritan also produces blender jars that are durable enough to withstand daily use and repeated dishwasher cycles. MH Enterprise first used Tritan in its smaller My Blender personal blenders.
“Glass was the standard for blender jars for many years,” says Mr. Kitahara. “But the risk of shattering and the excess weight made glass impractical for a family blender. Tritan gives us a shatter-resistant polymer with the quality feel and clarity of glass. Reducing weight became even more critical as we moved to a larger 1-liter size.”
MH designed the new blender specifically for making tasty green smoothies, from blade design and rotation speed to the blender jar’s shape and material selection. “Polycarbonate (PC) was never a viable option for the Greenwiz blender because it does not support the Vitantonio brand image,” says Br. Kitahara. As an added benefit, Tritan offers acoustic advantages over other materials. The sound damping advantages of the Greenwiz’ Tritan jar complement the innovations behind the blender’s special sound reduction cover (not made with Tritan)—adding to the consumer’s enjoyment while operating the blender.
The Vitantonio Greenwiz family blender was introduced in April 2017 and has already become a consumer favorite.
About Eastman Chemical Company
Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2016 revenues of approximately $9.0 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world. For more information, visit
About MH Enterprise and Vitantonio
MH Enterprise started as an importer and exporter of specialty goods for Japan. Its Vitantonio brand was born in 1999, built around the sustainable concept of “Living Quality with Care.” For the markets served by MH Enterprise, this means helping consumers have rich and fulfilling lifestyle through food preparation. Since 1999, Vitantonio has expanded into a broad family of waffle and sandwich bakers, personal and smoothie blenders (including the My Bottle and Greenwiz blender), popcorn and yogurt makers, and many other kitchen goods. All products are designed and manufactured with a sense of safety, and all are simple to use and long lasting. For more information, visit http://www.vitantonio.jp.
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