RAS™ technology, enabled by Eastman Embrace™ copolyester, allows for more billboard, more contoured shapes with 360-degree graphics, and ultimately more shelf impact and appeal!
Attract attention at point-of-purchase.
Across brands and categories, shelf visibility is the strongest driver of sales increases. Shrink labels gain consumer attention when they capitalize on a bigger billboard with impactful graphics.
Enhance visual appeal of package.
Studies show women and trendsetters are willing to pay more for shrink-labeled products. One of the top three sellers in several categories is packaged in shrink sleeves. (Source: Nielsen, Mintel/IRIS)
Alternate with ease between RAS™ technology and wraparound labels.
If you currently have high-speed labeling lines that use traditional hot melts to apply wraparound labels, you can easily utilize RAS™ technology. RAS is interchangeable, giving you the flexibility to apply non-shrink labels in one campaign and labels made with RAS in the next.
Easily adapt for your application.
RAS™ technology is versatile and has the capability to work with a broad range of seaming technologies, including hot melt, solvent, and emerging technologies.
Contact us for more information about RAS™ technology.
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