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Media

From the Collective Vision exploration of eyewear with IDEO to the launch of the medical section on the Eastman Innovation Lab, the news media has well chronicled Eastman's design journey.

We started the journey with a simple goal: advancing design through materials. In the process, we've learned that materials can also advance design. The key to both is bridging the knowledge gap that has always separated the material and design worlds.

 

  Through its coverage, the media also is helping to bridge the gap.
So we want to do something rare nowadays and thank the media
for being fair and balanced in reporting our journey. Stay tuned.
As Yogi Berra once said: "It's not over until it's over."

In the area of audio and video, we are just getting started. Check out the audio cast featuring Art Fry, the inventor of Post-it® notes, and video of Design Superstar Yves Béhar and Thomas Arndt telling the story behind the development of the Y Water bottle. And stay tuned. There’s more to come.

         
 

Articles

  Audio/Video - KOR ONE
KOR ONE

KOR ONE is not your average water bottle. That’s why it’s being marketed as a “hydration vessel” and creating such a buzz in the media.

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KOR Video


KOR hopes its new reusable BPA-free bottle will encourage bottled-water drinkers to stop using throw-away containers. Featuring Eric Barnes, Founder, KOR

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  Audio - Art Fry   Articles 
ywater

With the conference theme “Scaling the Innovation Summit", Fry says that his invention – and all inventions – not only require innovation, they require input from the customer.

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Packaging Digest YWater Story


A copolyester resin coupled with an inspired design gives Y Water bottles a second life as a building toy.
Linda Casey, Associate Editor
Packaging Digest - June 1, 2008

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