Activating our circular economy
With 260 million metric tons of plastic discarded every year, and the vast majority destined for landfills or polluting our environment, it is imperative to find solutions. At Eastman, we envision a future where this very waste is used as feedstock and transformed into uncompromising luxury packaging that is indistinguishable from packaging made from fossil-based raw materials. Sustainable packaging has historically required trade-offs in color, prestige, and safety. Eastman is pathfinding a process where these trade-offs are no longer required. Imagine cosmetic packaging that's beautiful, functional and sustainable. We commit that 100% of our cosmetics packaging portfolio will participate in the circular economy. At Eastman, we're empowering brands to design with creative freedom regarding color, clarity and complexity. They can rely on our materials for aesthetics and performance with both a beginning and end-of-life solution that's good for the planet.