Eastman
Eastman Embrace™ copolyester
Eastman Embrace™ copolyester
Packaging is the vehicle that carries the brand image, drives sales, perpetuates perception, and attracts consumer attention on retailer shelves.

With innovative solutions, the Eastman Embrace™ family of resins used in full-body shrink labels provides opportunities that enhance brand experiences through superb aesthetics for greater shelf appeal, increased functionality and viable sustainable packaging. Embrace for shrink film and labels enables differentiated labeling wrapped around highly contoured, complex and thin-walled containers with 360° billboard graphics.

Embrace helps promote brand image, increase sales, attract consumers' attention and encourage consumer brand loyalty.
Markets served include:

  • Beverages
  • Food
  • Household products
  • Distilled spirits
  • Personal care
Applications Family of Resins Attributes
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