On-The-Go Ninja® Single-Serve Blending Cups Offer Increased Durability with Eastman Tritan™ Copolyester


Tritan Provides Toughness, Resistance to Stains and Odors

Kingsport, Tenn. — July 19, 2012 — Recognizing the need for durable, on-the-go blender cups, Euro-Pro Operating LLC, an innovative leader in the housewares industry, is using Eastman Tritan™ copolyester for its Ninja® single-serve blending cups, part of the Ninja® Kitchen System Pulse™ product line. Tritan — a new-generation, bisphenol A-free copolyester — offers a balance of properties, including toughness and dishwasher durability.

The cups are designed to make smoothies and drinks, chop vegetables, mix salad dressings and make dips. Because the Ninja single-serve blending cups are used often and can regularly be knocked over by active consumers, it was vital for Euro-Pro that Eastman Tritan™ copolyester offer toughness to help the cups withstand multiple drops.

“Eastman Tritan copolyester was the first and only material used for Ninja single-serve blending cups,” said Morgan Handley, product manager, Ninja Kitchen. “When developing the Ninja Kitchen System Pulse product line, it was important to develop a streamlined blending experience that would perform well given the uses we envisioned consumers would need in a single-serve blending cup.”

Knowing the cups would be used to prepare, consume and store a variety of foods and would require frequent dishwashing, Euro-Pro valued that the properties of Eastman Tritan™ copolyester would allow the cups to move from the freezer to the microwave without cracking or crazing and would resist stains and odors of the cups’ previous contents. The dishwasher durability of Tritan helps maintain the product’s functional integrity and aesthetic appeal.

“We value that Eastman is a marketplace leader and has a reputation for providing quality products and technical expertise,” Handley said. “Eastman provided guidance on the best design for molding this product as well as support on the injection molding process.” Eastman Tritan™ copolyester is being considered for future Ninja Kitchen System and Ninja Professional Blender series products that are expected to launch this fall.

The Ninja Kitchen System Pulse product line is sold at all major retailers, including Walmart, Target, Bed Bath & Beyond and Kohl’s, as well as through television infomercial spots.  

For more information about Eastman Tritan™ copolyester, visit www.tritantough.com.

For more information about Euro-Pro Operating LLC and the Ninja® Kitchen System Pulse™ product line, visit www.ninjakitchen.com

About Euro-Pro Operating LLC Euro-Pro Operating LLC, an innovative leader in the housewares industry, creates products that make consumers’ lives easier and markets them under the Euro-Pro®, Shark®, Ninja® and Bravetti® brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. Products are sold at major retailers throughout the United States and Canada, as well as directly to consumers.  For more information, visit www.ninjakitchen.com.

Eastman is a global specialty chemicals company that produces a broad range of advanced materials, additives and functional products, specialty chemicals, and fibers that are found in products people use every day. As a world leader in the diverse markets it serves, Eastman is focused on delivering innovative and technology-based solutions while maintaining its commitment to safety and sustainability. Serving customers in approximately 100 countries, Eastman had 2011 pro forma revenues, giving effect to the Solutia acquisition, of approximately $9.3 billion. The company is based in Kingsport, Tenn., USA, and, with the completion of the Solutia acquisition, now employs approximately 13,500 people around the world.

For more information, visit www.eastman.com.

Editorial Contact:
Nicole Adrian Bader Rutter & Associates
+1 (262) 938-5556 nadrian@bader-rutter.com

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