Formulating for diversity and inclusivity  


Enjoy that “fresh from the bottle” scent all day. 

Top notes draw in consumers and drive them to purchase fragrances, but those notes also disappear quickly. Experts Ana Macedo and Stefan van der Burgh explain how Eastman Sustane™ fragrance fixative helps those first- impression scents last longer. Explore Sustane fragrance testing results and learn more about its benefits.  

Watch the webinar, “New additive provides longevity to your fragrance formulations," here.

Formulating for diversity and inclusivity  


Give your customers the confidence to be themselves.

Beauty cannot be limited to a single characteristic, group, or preference. Personal care brands, therefore, must formulate with diversity and inclusion in mind. And that takes a special kind of chemistry: a collaborative one.

To view our webinar “Formulating for diversity and inclusivity," click here and complete the form to get a link to the recording delivered to your inbox.