Canopy works with the forest industry’s biggest customers and their suppliers to develop business solutions that protect the world’s forests. Collaborating with Canopy gives our customers the confidence that our sustainable product portfolio is responsibly sourced and produced, ensuring a reduced carbon footprint.
The 2020 Hot Button Report highlights our updated sustainable dissolving wood pulp sourcing policy and investments in next-generation fiber solutions and molecular recycling technologies that deliver circular solutions to the fashion industry. In September 2020, we launched Naia™ Renew, a portfolio of cellulose fiber solutions produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste plastics.
Naia™ Renew is produced with the circular economy in mind, providing the highest quality products without compromising creativity or our planet’s resources. This innovative fiber creates value from hard-to-recycle materials that would otherwise be destined for landfills.
Fully circular, Naia™ Renew is produced with a reduced carbon footprint in a closed-loop manufacturing process where solvents are safely recycled back into the system for reuse. It’s made from wood pulp sourced from certified forests, and the recycled plastics feedstock is generated via Eastman’s patented carbon renewal technology. Carbon renewal technology is an integrated, molecular recycling technology that breaks down waste plastics such as post-consumer carpet fiber and plastic packaging materials into basic molecular building blocks for the manufacture of new products, including fibers.
The closed-loop process prioritizes the safe and environmentally sound use of chemicals, ensuring that the products created from Naia™ Renew are as sustainable as they are fashionable. Naia™ Renew fiber is certified as biodegradable and compostable, creating the possibility for fabrics to safely return to nature at the end of their usefulness.
Participating in the CanopyStyle initiative helps us propel our sustainable development goals for Naia™. At Eastman, we want to proactively play our part in creating a healthy fashion industry that is good for our planet, the people that work in our industry, and the consumer. We’re pledging to protect our world’s natural resources by lowering the GHG footprint of the current Naia™ portfolio by 40% by 2030.
Circular solutions are vital to creating a more sustainable future for fashion. That’s why we’re working to mainstream circularity into our product lines. By 2022, our advanced technology and information solutions will enable the “track and trace” of materials from forest floor and recycled feedstocks to factory door. By 2025, more than 50% of our textiles portfolio will be Naia™ Renew. By 2030, we’re increasing that to 90%. We also expect more than 25% of recycled content to be derived from waste textiles by 2025 and plan to invest more than 75% of our textiles and development resources on circular solutions.