There are a lot of reasons why spinners and mills are turning to more sustainable materials. Sustainable fashions save natural resources and use less water—creating less strain on our environment. The two biggest reasons, however, might be:
- Consumers demand it.
- It’s simply the right thing to do.
Certainly, that’s the way Burak Orhan Arifioğlum, chief operating officer at Karacasu Tekstil in Turkey, feels. He says sustainability may be a trend. “But we want to do it because we are socially responsible, and we believe we have a responsibility to the environment.” Toward that goal, the company has conducted research and development studies on how to reduce water consumption and waste in the yarn production dyeing process significantly.
And that makes Naia™ cellulosic staple fiber from Eastman an ideal choice for this yarn spinner. Since debuting in February, Naia™ staple cellulosic fiber is getting a lot of attention from yarn producers and mills looking to amplify their sustainability standing. Sourced from sustainably managed forests, Naia™ staple fiber transforms yarns into soft, fast drying, and easy-to-care-for fabric with reduced pilling and no trade-offs.“
We are delighted to be working with Eastman and Naia™,” says Arifioğlum. The company’s core values are supported by Eastman collaboration and commitment. “We believe innovation and sustainability are very important. Naia™ is unique in the market, and we are certainly excited to work with [it].”