Dropping temperatures and cooler weather signify it’s time for sweater weather. Sweaters are a versatile closet staple that are always in fashion. Easily paired with jeans, trousers, or skirts, they can also be used as layering over lightweight shirts, blouses, or dresses. Sweaters are the perfect transitional piece that you can wear season to season—and never go out of style.
Sweaters can be combined with other pieces in your wardrobe and complement a variety of outfits, from luxury to comfortable everyday wear. As designers look to create these functional and comfortable garments, it’s crucial to think about what factors are driving customers’ purchases.
Time and again we hear that quality is highly important to fashion consumers. According to the Eastman Global Marketing Message Study, half of global consumers say that quality is very important to their clothing purchase decisions. But they’re seeking more out of what’s currently offered on the market. The Eastman study found that less than half of global consumers say they are very satisfied with the comfort (47%), ease of care (41%), softness (39%), and moisture management (29%) of the clothing they own.