Today’s consumers are more concerned about the sustainability of fashion than ever before. Eastman’s U.S. Sustainable Leader Consumer Community found that 70% of these consumers say materials define the sustainability of an item. However, sustainably minded Americans still have a difficult time finding apparel that contains sustainable materials while also meeting their primary expectations of quality, comfort, style, and cost.
Brands that use environment-friendly clothing materials and sustainable manufacturing processes can bridge the gap between sustainability commitments and consumer needs. Garments made with Naia™ deliver on both style and sustainability, helping brands increase their customer base while positioning themselves as sustainable leaders.
Naia™ cellulosic staple fiber is more than just an eco-conscious material. It’s wonderfully versatile for a variety of womenswear—from athleisure to business casual. It also blends well with other eco-friendly materials, producing sustainable fabrics and garments that are ideal for comfortable casual wear.
Sourced from sustainably managed forests, sustainable Naia™ transforms into luxurious, astonishingly soft, and easy-to-care-for fabric. With full transparency from tree to fiber, Naia™ is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. Naia™ is OEKO-TEX® Standard 100 Product Class I certified and made with no hazardous chemicals listed on the ZDHC Manufacturing Restricted Substances List.
Like Naia™, Transfertex’s service is environmentally responsible. Committed to transparency and traceability, their printing process uses sustainable inks. Transfertex’s service is also OEKO-TEX® Standard 100 Product Class I certified and made with no hazardous chemicals listed on the ZDHC Manufacturing Restricted Substances List. Transfertex digital heat-transfer printing has a closed-loop design and production processes to increase sustainability. Because it is a clean, dry process, it produces zero emissions and no water or air pollution. “We are excited about the possibilities we can achieve by collaborating with new partners to expand our efforts and make the greatest collective impact,” said Cohn. “By leveraging the right resources and expertise, we can drive significant change.”
For more information, visit naia.eastman.com. Stay up-to-date on the latest Naia™ news by following us on LinkedIn and Instagram. To learn more about Transfertex, visit www.transfertex.de.