We all hold on to things we love. The Naia™ team is adding one more thing to that list: our collaboration with H&M for its Cherish Waste collection and exhibition—experiences we’ll cherish for a long time.
Earlier this month, H&M hosted a vibrant and immersive exhibition celebrating a new world of fashion designed with circularity in mind. This unique art and fashion exhibition in New York City was created to highlight the latest in H&M’s Innovation Stories that promote using new materials, technologies, and processes. Cherish Waste featured new ways to create beautiful and compelling fashion from recycled materials and find new value in materials traditionally thought of as waste. For example, fashions made with Eastman Naia™ Renew were made possible through Eastman’s molecular recycling technology that diverts hard-to-recycle waste material from landfills and incinerators to create sustainable fibers without compromise.
The collection, among other art on display, delivered a message of love: to cherish those things you hold dear, making sure they last forever.