Eastman, producer of sustainably sourced Naia™ cellulosic fiber, announces its exhibition at Première Vision (PV), the global event for fashion professionals, February 8–10, 2022, and the online PV Digital Marketplace, February 7–11, 2022.
Having debuted at this event only three years ago, the versatile Naia™ offerings have been expanded as the company has collaborated with dozens of brands and numerous value-chain partners worldwide.
Naia™ representatives will be at booth 4D48 in the Yarns Hall (Four) at the Parc Expositions Paris Nord. Ruth Farrell, marketing director of textile fibers for Eastman, will present at the event on Thursday, February 10, 2022, 11:30–12:00 CET, with a session titled Live, Learn, Lounge — Global insights into every closet's must have item: Loungewear.
Naia™ Renew offers clear advantages. It is available in a filament yarn — featuring a silky hand, rich luster and fluid drape that can be used to create fashionable womenswear garments — or a staple fiber, which is inherently soft and quick drying. Its reduced pilling properties make it ideal for loungewear. It blends well with other eco-friendly materials such as lyocell, modal and recycled polyester to produce sustainable fabrics and garments that are ideal for every day and everywhere. From tops, dresses, T-shirts, comfy pants and sweaters, Naia™ Renew offers a wide array of sustainable options.
"The global pandemic has strengthened our resolve and allowed us to further innovate to meet our goal: making sustainable fashion accessible to all. We have experienced strong growth due in large part to the quality of our offerings, the inherent sustainability of Naia™ and a strong network of global partners," Farrell said. "Collaboration is key to creating measurable impacts in sustainable fashion. Numerous brands are working with us to meet their sustainability goals, and we're helping our mill partners with their sustainability offerings to market."
Naia™ Renew is created with the highest safety, social and environmental standards, bringing the richness of nature to comfortable and effortlessly luxurious fabrics. It's produced from 60% sustainably sourced wood pulp and 40% hard-to-recycle waste material* diverted from landfills or incinerators with a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse.
Naia™ Renew can be produced at scale with the circular economy in mind, providing the highest quality products without compromising creativity or the planet's resources. With traceability from tree to fiber, Naia™ Renew is the perfect choice for womenswear. Naia™ certifications and traceability are available online.
*Naia™ Renew recycled content is achieved by allocation of recycled waste materials using an ISCC-certified mass balance process.