At a glance
Application: Food contact/housewares
Geography: Asia Pacific
Products: Eastman Tritan™ copolyester
Benefits: Resistant to chemicals; BPA free; durable; clear; lightweight; shatter resistant; color matching; provides an end-of-life solution through closed-loop mechanical recycling
Ishikawa’s ARAS product line was born in 2020, during a time of growing discussion around environmental issues, especially the issue of plastic waste. Ishikawa wanted to use its products to create a better future for the environment and people. The company knew the problem wasn’t about the use of plastic but what happened when the plastic was thrown away.
Ishikawa chose to focus on sustainability to grow its brand. It also chose to partner with Eastman to help reduce the environmental impact of its product line without sacrificing quality. Ishikawa wanted tableware that could be used every day, and, because of repeated use, the cups, bowls, plates and chopsticks had to be tough enough not to break or chip, even after being dropped repeatedly. The products also had to be classy enough to provide a more enjoyable and richer dining experience — in private homes and in Japanese restaurants, cafes and hotels. But Ishikawa was looking for more than clear tableware. It wanted colors that caused the food to look even more enticing when served. Vivid colors, it knew, caused food to look dull, and colors that exist in the natural world are more visually appealing.