Eastman Embrace™ family of resins

Differentiate your labels with sustainability in mind.

The Eastman Embrace™ family of resins for shrink film can help make a big difference where it counts—on the shelf. Simply put, shrink sells. Embrace solutions optimize shrink labels, empowering designers to create more innovative, engaging, and attractive packaging.

For more than a decade, Eastman has been providing materials that set the highest standards of quality and performance for the shrink label market. Our diverse portfolio of resins helps brands create attention-grabbing packaging with high-definition clarity and 360° graphics that increase functionality and deliver sustainability.

Eastman Embrace, Embrace LV, and Embrace HY, and Embrace Encore provide toughness that helps labels stand up to rigorous demands. Visit our products page to learn more.

Eastman’s Smart Recycle Portfolio

Embrace Encore: The shrink label solution most compatible with PET recycling

Eastman Embrace™ Encore copolyester has been engineered for brands that want both shelf appeal and sustainability from their labels. Shrink sleeve labels have long been used to create innovative, engaging packaging that promotes brand image, improves shelf appeal, increases sales and encourages brand loyalty. However, shrink sleeve labels have also created processing challenges for reclaimers — until now.

Embrace Encore was engineered for brands that want both shelf appeal and sustainability.

Developed by Eastman, the market leader in shrink resin technology, Embrace Encore offers sustainability without compromise. It is a near drop-in replacement for existing shrink labels, providing the aesthetics and performance that have made shrink labels the preferred choice of iconic brands for decades. Since Embrace Encore is a crystallizable resin, it is fully compatible with PET recycling and — even better — it can be recycled, contributing further to recycled PET (rPET) yields. Furthermore, Eastman now offers Embrace Encore Renew with certified recycled content*.

While labels only make up 5% of packaging weight, they affect 100% of your packages’ recyclability. Embrace Encore provides an end-of-life solution for shrink sleeve labels. Learn more about the advantages of Embrace Encore here or visit our products page to learn more about our Embrace portfolio.

Change your label to ensure your bottle doesn’t end up landfilled, and safeguard your packaging recyclability claims.

*ISCC certified via mass balance allocation

Innovation & Reliability

Learn about recyclable shrink labels

Brand owners can choose a shrink film that works best for them.