Eastman Embrace™ copolyester
Eastman Embrace™ copolyester

Eastman Embrace Family of Resins Overview

Increase your shelf confidence

The Eastman Embrace™ family of resins can help make a big difference where it countson the shelf. Simply put, shrink sells. Embrace solutions optimize shrink labels, empowering designers to create more innovative, engaging, and attractive packaging. 

Embrace resins give brand owners the solutions they need to grab attention and perform in a competitive retail marketplace. Markets served include:

  • Food and beverages
  • Household and personal care products
  • Distilled spirits

Embrace resins offer differentiated labeling of highly contoured, complex, and thin-walled containers. They provide greater shelf appeal, increased functionality, and viable solutions supporting sustainable packaging.

See our resin selector guide to help choose the optimal Embrace resin.

Plastics Recycling
Join us at the Plastics Recycling Conference to learn how Eastman is addressing recycling PET containers with shrink film labels. Plastics Recycling
© 2019 Eastman Chemical Company or its subsidiaries. All rights reserved.
As used herein, ® denotes registered trademark status in the U.S. only.