Eastman
Eastman Embrace™ copolyester
Eastman Embrace™ copolyester

Eastman Embrace™ family of resins overview

Differentiate your labels with sustainability in mind.

The Eastman Embrace™ family of resins for shrink film can help make a big difference where it counts—on the shelf. Simply put, shrink sells. Embrace solutions optimize shrink labels, empowering designers to create more innovative, engaging, and attractive packaging.

For more than a decade, Eastman has been providing materials that set the highest standards of quality and performance for the shrink label market. Our diverse portfolio of resins helps brands create attention-grabbing packaging with high definition clarity and 360° graphics that increases functionality and delivers on sustainability.

Eastman Embrace, Embrace LV, and Embrace HY provide toughness that helps labels stand up to rigorous demands:

  • Embrace offers excellent printability, water-like clarity, and greater than 75% shrinkage for use on highly contoured or complex containers.
  • Embrace LV is a versatile, one-resin solution that offers lower shrink force for use on thin-walled containers and optimal MD growth, enabling less material usage and virtually eliminating smiley faces.
  • Embrace HY is naturally white, slip resistant, and soft touch with superb UV and visible light-blocking capability—excellent for dairy or beverage containers.

Eastman’s Smart Recycle Portfolio of shrink film solutions increase the recyclability of shrink-labeled PET packaging:

  • Eastman Embrace Encore™ copolyester resin forms a versatile, clear shrink label that can be recycled with PET.
  • Eastman Embrace Float™ copolyester resin forms an opaque, low-density shrink label that floats in water and can be separated from PET in the recycling process.
  • Sun Chemical SunLam™ De-seaming Adhesive replaces a traditional solvent seam, enabling label removal in the wet recycling process.
Plastics Recycling Conference and Trade Show
Join our packaging team at the 2020 Plastics Recycling Conference and Trade Show, Feb. 17–19 in Nashville, TN. Plastics Recycling Conference and Trade Show
Recyclable shrink labels
Learn about recyclable shrink labels Recyclable shrink labels
Brand owners can choose a shrink film that works best for them.
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