Eastman
Eastman Embrace™ copolyester
Eastman Embrace™ copolyester

Eastman Embrace Family of Resins Overview

Increase your shelf confidence

The Eastman Embrace™ family of resins can help make a big difference where it countson the shelf. Simply put, shrink sells. Embrace solutions optimize shrink labels, empowering designers to create more innovative, engaging, and attractive packaging. 


Embrace resins give brand owners the solutions they need to grab attention and perform in a competitive retail marketplace. Markets served include:

  • Food and beverages
  • Household and personal care products
  • Distilled spirits


Embrace resins offer differentiated labeling of highly contoured, complex, and thin-walled containers. They provide greater shelf appeal, increased functionality, and viable solutions supporting sustainable packaging.


See our resin selector guide to help choose the optimal Embrace resin.

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