Increase your shelf confidence
The Eastman Embrace™ family of resins can help make a big difference where it counts—on the shelf. Simply put, shrink sells. Embrace solutions optimize shrink labels, empowering designers to create more innovative, engaging, and attractive packaging.
Embrace resins give brand owners the solutions they need to grab attention and perform in a competitive retail marketplace. Markets served include:
- Food and beverages
- Household and personal care products
- Distilled spirits
Embrace resins offer differentiated labeling of highly contoured, complex, and thin-walled containers. They provide greater shelf appeal, increased functionality, and viable solutions supporting sustainable packaging.
See our resin selector guide to help choose the optimal Embrace resin.