Eastman Naia™ announces the inspiring addition to the Naia™ portfolio of sustainable materials with a low environmental impact. Debuting at Première Vision-Paris (PV), the international fashion and textile exposition held Feb. 11–13, new Eastman Naia™ cellulosic staple fiber offers another versatile, eco-conscious material choice for sustainable fashion. Naia™ staple fiber has inherent softness, is quick drying, and reduces pilling. It blends well with other eco-friendly materials—such as lyocell, modal and recycled polyester—to produce sustainable fabrics and garments that are ideal for comfortable casual wear.


There’s no need to compromise softness for sustainability. With Naia™ stable fiber, you can create apparel that is supremely soft and smooth, as comfortable for a busy day on the go as it is for a cozy night on the couch. The incredible softness of Naia™ endures wash after wash, providing a sense of ease every time it touches the skin.

Closeup blue Naia fabric

Quick drying

Naia™ staple fiber is optimized for convenience, busy lifestyles, and low environmental impact. The natural cellulosic structure of Naia™ staple dries quickly, leaving the skin cool and comfortable. That also means laundry day can take a little less time and potentially use a lot less energy.

Naia fiber spools production

Reduced pilling

Fuzz balls. Bobbles. Lint. Whatever you call it, pilling on clothing can quickly lead to consumer frustration. With Naia™ staple fiber, the style and comfort you’ve intended are preserved. When blended with other fibers, Naia™ consistently reduces pilling on fabrics—even after extended wear and repeated washes. It protects the sublime comfort and alluring aesthetic of the garments you produce, leading to higher overall consumer satisfaction.

Closeup green Naia fabric

“We are thrilled to expand our product offerings, and we have been working with a strong network of innovative spinner partners around the world to introduce our new Naia™ cellulosic staple fiber,” said Ruth Farrell, global marketing director of textiles for Eastman. “Working with our value chain partners, we’re facilitating quick and easy access to Naia™ fibers for our mills and, ultimately, brands regardless of their location.”

Eastman is working with several new spinners worldwide to create Naia™ staple fiber, including Karacasu Tekstil in Turkey, Shandong Long Run Textile and Dezhou Huayuan Eco-Technology on Mainland China, Pratibha Syntex and RSWM Ltd. in India, and Linz Textil in Austria. These best-in-class spinners blend Naia™ staple fiber with other sustainable fibers to meet the needs of manufacturers across the globe.

Eastman Naia™ cellulosic fiber is a sustainable fiber made from wood pulp. Naia™ brings nature to fashion with sustainably managed resources; high safety, social, and environmental standards; and a low environmental impact. Naia™ is a fully traceable, biobased fiber responsibly sourced from sustainably managed pine and eucalyptus forests and plantations. Naia™ is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards. Eastman’s closed-loop production process for Naia™ allows recycling and reuse of safe solvents and water, resulting in a fiber with a low environmental impact.

Learn more about Naia™ from Eastman and its new staple fiber at Booth 6D55 in the Première Vision Yarns Hall. Follow us on LinkedIn and Instagram to read the latest Naia™ news.

Preserve resources. Lower carbon footprint. Reduce water use. Choose sustainable fashion.