For Qualiform—one of the world’s top producers of luxury cosmetic packaging—a commitment to the environment has long been a core principle of their business operations. And with the growing demand for products that positively impact the global plastic waste crisis, Qualiform was seeking a sustainability solution that could also uphold their prestige aesthetics and performance.
Qualiform and Eastman have a strong history of collaboration. Eastman copolyesters demonstrate the properties Qualiform’s customers demand for their cosmetic packaging—durability, clarity, safety, and the ability to meet almost any design challenge. Over the years, Qualiform has also relied on Eastman for technical assistance and collaboration in sales and marketing.
When Eastman debuted Eastman Cristal™ Renew copolyester, Qualiform immediately took notice. Cristal Renew features high levels of certified recycled content** that is sourced from landfill-bound waste, and it creates beautiful packaging that doesn’t compromise on performance, color, or quality. Considered the holy grail of sustainable packaging, this combination was exactly what Qualiform was looking for. And when they learned more about Eastman’s Renew materials, it was the transparency that really sold them—not just the sparkling transparency of the packages but also the transparency of the certification process offered by ISCC PLUS.
The ISCC/Eastman solution
Eastman’s molecular recycling technologies break down hard-to-recycle waste plastic to the molecular level and use the building blocks to create resins that are indistinguishable from their virgin counterparts. These molecular recycling technologies divert waste from landfill, have 20%–50% lower greenhouse gas emissions,* and are backed by a credible and transparent third-party certification process.
Eastman’s processes are certified by International Sustainability & Carbon Certification (ISCC)—a global, independent agency that tracks sustainable content in a variety of industries. Likewise, Eastman Renew products are made with certified recycled content using a mass balance process certified by ISCC. This ensures traceability of recycled content throughout the value chain. For a consumer end product to be ISCC certified, all partners in the chain need to achieve ISCC PLUS certification. Qualiform was fast to embrace the process.
“We decided to get ISCC certified because we—and the brands who are our customers—believe in this solution and the transparency it provides,” says Stéphane Perrollier, Qualiform CEO. “When Eastman announced its Renew offerings, we were interested right away. Using landfill-bound waste to create such beautiful packaging was very appealing. This really is game-changing technology.” Both Eastman and ISCC supported Qualiform with training materials and assistance through each step of the certification process.