Global beauty company Amorepacific and Eastman, global specialty materials provider, announce their collaboration to introduce sustainable packaging solutions using Eastman’s molecular recycling technologies. LANEIGE will be the first Amorepacific brand to utilize packaging made from Eastman’s Cristal™ Renew copolyester with certified recycled content* as early as December 2021.
“Cristal Renew and Eastman’s innovative molecular recycling technologies will play a crucial role in helping us achieve the commitments laid out in our ‘2030 A MORE Beautiful Promise,’ without sacrificing the premier beauty experience customers expect from Amorepacific,” said Jung Changwook, senior vice president of Amorepacific development and purchasing division.
LANEIGE’s Water Sleeping Mask featuring Cristal Renew will be available at cosmetics retailer Sephora in the U.S. and Canada and at us.laneige.com. Beloved by customers since 2002, the new Water Sleeping Mask features technological advances in skin care and in its packaging — with a probiotics-derived complex to fortify skin’s moisture barrier that improves clarity and texture packaged in beautiful jars made from molecular recycling technology.
Eastman’s molecular recycling technologies break down hard-to-recycle plastic waste into building blocks used to create new materials that are comparable to traditional materials in clarity, luster and mechanical properties. Using molecular recycling to make these materials diverts plastic waste from landfills, incinerators and the environment. The process also reduces use of fossil resources and results in 20%–50% lower greenhouse gas emissions than traditional manufacturing.
For Amorepacific, Cristal Renew is key to creating recycled-content packaging that lives up to their signature beauty aesthetic, adored the world over. Cristal Renew, available with 30% and 50% certified recycled content*, gives the skin care leader brilliant, crystal clear packaging that enhances their products and customer experience.
“It’s an honor to be selected as a partner in Amorepacific’s sustainability journey,” said Glenn Goldman, commercial director for Plastics at Eastman. “We look forward to working further with them to bring new innovations to market, beginning with the LANEIGE launch before the end of the year.”
Visit us.laneige.com for more on their new Water Sleeping Mask. Visit www.apgroup.com/int/en for more information about the company and its brands. And visit www.eastman.eco for more on Eastman’s efforts in the circular economy and Eastman Renew materials.
*The recycled content is achieved by allocating the recycled waste plastic to Eastman Cristal™ Renew copolyesters using a mass balance process certified by ISCC.
Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty– namely what it calls ‘Asian Beauty’ – to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.