The “RISE UP Sustainable Fashion Design Challenge” was initiated by the sustainable fashion innovation platform RISE Sustainable Fashion Lab and co-sponsored by LABELHOOD’s youth student fashion incubation platform YOUTOPIA, aiming to inspire designers to rebuild the entire life cycle of clothing in the design process, to focus on the selection of sustainable materials and the use of design methods from the beginning of the design. The goal is to innovate sustainable fashion products and business models, with both commercial and environmental values, to cope with the impact of the fashion industry on the global climate.

Jinjing Lin with award

The winner Jinjing Lin received an award sponsored by Eastman Naia™ with a prize of RMB 150,000 before tax to help the designer's commercial development in sustainable fashion.

During the Shanghai Fashion Week, on October 10, 2021, the five winning designers of the "RISE UP Sustainable Fashion Design Challenge" brought their sustainable series to the LABELHOOD SS2022 runway, innovatively adopting sustainable materials and design methods. The selection and application show the determination and efforts of Chinese cutting-edge designers to cope with global climate change.

Since the start of the challenge on April 12, 2021, a total 67 Chinese fashion designers committed to sustainable fashion registered for the competition. Based on the five criteria of sustainability, business potential, innovation, design aesthetics, and designer’s personal potential, the jury from sustainability, fashion, and industry finally selected five winning designers.