"At Tupperware, we continuously invest in new research and design for innovative, functional and environmentally responsible products that not only meet new consumer trends but build upon the love and trust we have established over our 75-year history," said Bill Wright, Tupperware Brands executive vice president, Product Innovation.
"Our efforts to support the next generation of sustainable materials continues to reflect on our purpose to nurture a better future every day by reducing waste at every step of the product life cycle," Wright said. "I'm honored today to expand our ECO+ line with new product introductions and our new partnership with Eastman, which allows us to use recycled material in our more transparent designs. I know, together, we'll work to reshape what is possible in regard to recycled material."
Tritan Renew is a revolutionary resin made with Eastman's polyester renewal technology that recycles at the molecular level, breaking down plastic waste to its fundamental building blocks to be used to create pristine new material. The material is highly durable, dishwasher safe and free of BPA, BPS and BPF. Tritan Renew uniquely offers Tupperware the ability to design clear products with 50% certified recycled content* without compromising on quality or clarity.
"Tupperware has been at the forefront of sustainability, even before sustainability was top of mind," said Scott Ballard, vice president and general manager of specialty plastics at Eastman. "The brand is synonymous with bringing durable, reusable plastics into the home to keep food fresh. At Eastman, we're pleased to make molecular recycling a reality and deliver products that reduce consumption, advance the circular economy, and create value from waste. Tupperware's choice of Tritan Renew shows what is possible today — not just years in the future."
This strategic partnership and expansion of ECO+ will further Tupperware Brand's No Time to Waste vision, which outlines the company's dedication to innovating and designing to minimize food and single-use plastic waste. The new material development in the ECO+ line diverts waste from landfills while reducing plastic consumption through the production of reusable products.
*The recycled content is achieved by allocating the recycled waste plastic to Tritan Renew using a mass balance process certified by ISCC.
About Tupperware Brands Corporation
Tupperware Brands Corporation (NYSE: TUP) is a leading global consumer products company that designs innovative, functional and environmentally responsible products that people love and trust. Founded in 1946, Tupperware's signature container created the modern food storage category that revolutionized the way the world stores, serves and prepares food. Today, this iconic brand has more than 8,500 functional design and utility patents for solution-oriented kitchen and home products. With a purpose to nurture a better future, Tupperware® products are an alternative to single-use items. The Company distributes its products into nearly 80 countries primarily through independent representatives around the world. For more information, visit Tupperwarebrands.com or follow Tupperware on Facebook, Instagram, LinkedIn, Twitter.