The Eastman Naia™ team was back at Intertextile Shanghai Apparel Fabrics this March and making a bigger splash than ever.
After a two-year hiatus due to coronavirus travel restrictions, Naia™ was showcased at Intertextile for the second time. This is one of the leading apparel fabrics fairs held in Shanghai, China, and we saw more attendance than ever and even launched the Naia™ brand refresh.
Thousands of attendees visited the Naia™ booth for a first look at our new branding focused on inclusivity and versatility for today’s people. Through updated imagery, Naia™ showcases the importance of innovating our fibers for people and the planet.