Butterfly Gandhimathi Appliances is known for its 40 plus years of trusted kitchen appliances in India. So when it relaunched the Xeno 750W mixer grinder series in 2025, the company needed a material that would meet performance needs and protect its brand reputation.
Eastman Tritan™ copolyester met Butterfly’s needs for durability, safety, aesthetics and performance.
“Butterfly is for the originals — the ones who grow, shift and adapt but never lose the essence of who they are,” said Swetha Sagar, chief business officer at Butterfly. “In Eastman, we’ve found a partner that shares this spirit, helping us reimagine what a mixer grinder can be.”
Other materials fall short
The Xeno mixer grinder relaunch provided an opportunity to meet new consumer demand for products that offer enhanced durability and aesthetics without compromising appliance performance.
Traditional appliance jar materials come with compromise. Stainless steel is durable but opaque, so consumers can’t see the food. Alternative transparent plastics support visibility, but they offer limited chemical resistance and are prone to crack or warp after repeated wash cycles.
In addition to transparency and durability, Butterfly needed a material with excellent molding capabilities to accommodate a square-contoured jar design. This mold design supports improved ingredient circulation and faster, more uniform grinding.
Designing for life
Tritan copolyester met the needs of Butterfly and the demands of consumers. The jars made with Tritan are clear, so consumers can see the food and juice within the jars while using the mixer grinder. Tritan supported the desired square-contoured molding shape that not only looks premium and modern but also enhances the appliance’s mixing and grinding performance.
Tritan offers a durable, food-safe material solution for everyday use. The jars are designed with thick walls that can withstand drops without cracking or breaking, and they’re scratch resistant. Tritan is also BPA-free and cleared by the U.S. Food and Drug Administration, making it safe for appliances with food contact.
The Eastman and Butterfly teams worked closely throughout the Xeno development process to bring the product to life.
“Our relationship with Eastman is new but deeply collaborative, built on a shared vision of pushing boundaries and delivering meaningful innovation,” Sagar said. “Together, we’re setting the foundation for more industry-first products across categories in the coming years.”
For the modern home
The Xeno mixer grinder can be used for juicing as well as wet, dry and chutney grinding. It's available in two models: the three-jar Xeno 750W and four-jar Xeno Pro 750W. The appliance is available in the Indian market, where retailers have recognized it as a standout in a competitive appliance category.
“Tritan isn't just a material choice — it is an enabler of innovation,” Sagar said. “This aligns perfectly with our mission to redefine expectations with industry-first innovations designed for the evolving Indian kitchen.”
