From protecting biodiversity to ensuring a low environmental impact, Eastman Naia™ cellulosic fiber is sustainable from origin to end of life. Made from wood pulp sourced from responsibly managed forests and plantations, the Naia™ brand continues to grow, offering new fibers and yarns with innovative new features that improve our planet and our wardrobes.

We believe that industry collaboration is key to building a more sustainable textiles industry. We are committed to working with companies and nonprofits to enable a sustainable supply chain in the markets we serve. Through our partnership with environmental nonprofit Canopy, we’re ensuring excellence in Naia™ wood pulp sourcing techniques and demonstrating our ongoing commitment to promoting sustainable forestry practices.

Infographic of 4 sustainable forestry practices

Having completed our second CanopyStyle Audit, we are thrilled to receive 27 buttons in Canopy’s 2021 Hot Button Ranking and Report. Eastman has received a green shirt designation again, which demonstrates our continued commitment to the protection of ancient and endangered forests, preserving habitat biodiversity, and investment in next-generation fiber solutions.

Naia shirt ranking

“Our forests provide critical ecosystems, and we all need to work together to protect our planet's ancient and endangered forests for future generations. We are thrilled to collaborate with Canopy and be recognized for showing significant, continuous advancement in sustainability.” — Ruth Farrell, global marketing director, textiles

Canopy works with the forest industry’s biggest customers and their suppliers to develop business solutions that protect the world’s forests. Collaborating with Canopy gives our customers the confidence that our sustainable product portfolio is responsibly sourced and produced, ensuring a reduced carbon footprint.

Canopy applauds Eastman for its advancements in next-generation fiber solutions and for its ongoing investment in molecular recycling technologies. They also acknowledge us for continuing our proactive approach to reduce risk in our supply chain. For more information on our sustainable forestry practices, view our wood pulp sourcing policy.

Participating in the CanopyStyle initiative helps us propel our sustainable development goals for Naia™. At Eastman, we want to proactively play our part in creating a healthy fashion industry that is good for our planet, the people who work in our industry, and the consumer. We’re pledging to protect our world’s natural resources by lowering the greenhouse gas (GHG) footprint of the current Naia™ portfolio by 40% by 2030.

Circular solutions are vital to creating a more sustainable future for fashion. That’s why we’re working to mainstream circularity into our product lines. By 2022, our advanced technology and information solutions will enable the “track and trace” of materials from forest floor and recycled feedstocks to factory door. By 2025, more than 50% of our textile portfolio will be Naia™ Renew. By 2030, we’re increasing that to 90%. We also expect more than 25% of recycled content to be derived from waste textiles by 2025 and plan to invest more than 75% of our textiles and development resources on circular solutions.

Naia Sustainability Goals

We recognize that large-scale conservation of ecosystems has an important environmental impact. We’re committed to proactively engaging in advocacy and programs to protect these forest ecosystems and support thriving communities through membership in and contribution to Man-made Cellulosic Fiber (MMCF) initiatives, supporting the United Nations’ Free, Prior and Informed Consent policy.

It’s important to us to provide consumers with options that will sustain and protect our world for generations to come. That includes how and where we source raw materials for our products, especially sources reliant on forestry. We’re proud to partner in the CanopyStyle initiative and support a holistic, systems-based approach to sustainable forest management.