A mint green woven fabric is bunched up along the right half of a rectangle. The left half of the rectangle is solid green.

Naia^™
sustainability goals

Our promise to future generations

As part of our ongoing sustainability journey, Naia^™ continues to build on the progress we’ve made — reflecting on what we’ve achieved, learning from what remains unfinished, and charting a renewed road map for the work ahead. Our goals are a living expression of our continued commitment to advancing circularity, transparency and the long-term health of our industry — always with future generations in mind.

We believe that sustainable textiles belong to everyone, and we strive to make this possible. But this goal goes beyond just manufacturing eco-conscious materials. It’s a promise to always innovate, collaborate and try to be part of the solution to the world’s most pressing sustainability issues. That’s why we’ve aligned our sustainability goals with the United Nations Sustainable Development Goals (SDGs), which act as a blueprint for achieving a better, more sustainable future for everyone.

Naia sustainability goals and partnerships

“Our mission remains simple but urgent; to make sustainable textiles accessible to all, ensuring measurable impact in every Naia™ offering. With our value chain partners, we will scale commercially viable solutions that catalyze industry-wide change to protect people and our planet for generations to come.”

– Ruth Farrell, general manager, textiles

Sustainability goals progress report

A red-headed woman looks through various garments hanging on a shelf rack at a store.

Our goals

The 17 SDGs are the blueprint to help achieve a better, more sustainable future for everyone. These goals address global challenges, including poverty, climate change, environmental degradation, peace and justice. The Eastman Naia™ team recognizes our responsibility to participate in positive change and will contribute to the achievement of the SDGs.

The SDGs guide the Naia^™ sustainability efforts in three critical impact areas:

Mitigating climate change
Mainstreaming circularity
Caring for society

With our Naia^™ sustainability goals, we’re contributing to these core SDGs:

Mitigating climate change

With Naia^™, our commitment to combating climate change is rooted in action and accountability. In support of the SDGs, we are working to significantly reduce our environmental footprint and accelerate the transition to a low-carbon future.

By 2035, we aim to lower the greenhouse gas (GHG) footprint of the current U.S. production of our Naia™ cellulosic fiber portfolio by 35% (Scopes 1 and 2 emissions per ton of product sold) and achieve net-zero operations by 2050. We’re also advancing toward a closed-loop, zero-waste Naia™ production facility in the U.S. by 2030, creating a model for resource-efficient manufacturing.

As a benchmark of accountability, we will fully comply with the Textile Exchange’s Materials Matter Standard, meeting all sustainability, environmental and social requirements. This includes rigorous monitoring of outcomes for water use, biodiversity and other key environmental indicators to ensure Naia™ continues to lead the industry in responsible production.

Mainstreaming circularity

Circularity is not just part of our innovation process — it’s the lens through which we craft every product and partnership. We’re redefining how textiles are made, used and renewed by building systems that keep valuable materials in use and out of the environment.

By 2028, we will launch a commercially scaled Naia^™ product produced from 60% GRS-certified recycled content,* derived from apparel waste. We will fully comply with upcoming EU and China Digital Product Passport requirements, ensuring every Naia™ fiber is traceable through both physical and digital verification. To achieve digital transparency, we are partnering with TextileGenesis™ — where every volume of Naia^™ is digitized into unique Fibercoins^™ to create a secure chain of custody that mirrors every physical handoff from fiber producer to mill to brand. We accomplish physical transparency through our in-house Naia^™ Fabric Certification Program where mills, garment makers and brands can submit their fabrics and garments to our global labs for testing to ensure the fabrics they’ve purchased are indeed made with Naia^™ branded fibers.

To build resilient infrastructure, promote sustainable industrialization and foster innovation, we’re making two major strides. First, we will invest more than 90% of our textiles research and development resources in circular solutions by 2030. Second, in collaboration with our brand partners, we will run at least one take-back program to demonstrate what’s possible with complex textile waste and inspire broader industry understanding and adoption.

Through these efforts, Naia^™ continues to accelerate the transition toward a truly circular textiles economy — one that delivers performance, beauty and sustainability without compromise.

_{*via GRS-certified mass balance}

Four Beijing student designers pose with models wearing the garments they created with Naia-blended fabrics.

Caring for society

We believe sustainability starts with people. In support of the SDGs, we remain committed to protecting, restoring and promoting sustainable use of terrestrial ecosystems; sustainable management of forests; combating desertification; halt and reversal of land degradation; and halt of biodiversity loss. To do this, we will proactively engage in advocacy and programs to protect and renew forest ecosystems and support thriving communities through membership and contribution to man-made cellulosic fiber initiatives, supporting the United Nations Free, Prior and Informed Consent (FPIC) principle.

To inspire and equip the next generation to create a more sustainable world, we are expanding our efforts in community activation and student education. Through Naia^™ programs like Adopt-a-School, we will engage over 1,000 students each year on actionable sustainability, while sponsoring and mentoring emerging sustainability-minded designers. These initiatives strengthen awareness, creativity and community action for a brighter future.

We protect people by protecting our planet’s precious resources. We will continue to lead industry dialogue on safe, circular materials and remain committed to responsible chemistry and sustainable forestry through full compliance with regulatory and industry guidelines — serving as a thought leader in advancing sustainable innovation.

The Naia^™ team is committed to preserving our unique team culture — one built on creativity, collaboration and purpose. We continuously measure and strengthen employee engagement through annual global surveys, ensuring our people remain at the heart of our progress. This culture of connection and shared purpose fuels our mission to make sustainable textiles accessible to all and reinforces our alignment with the SDGs through partnerships that drive real, lasting impact. Likewise, we will continue to drive new product innovations that advance solutions for society’s most pressing needs while ensuring product safety and transparency. After all, sustainable innovation is foundational to all that we do to achieve our corporate mission to enhance the quality of life in a material way.

Sustainability isn’t part of our strategy. It is our strategy.

At Eastman, we transform tomorrow by revolutionizing the materials that shape it today — through materials like Naia^™. We’ll continue to proactively play our part in creating a healthy textiles industry that helps mitigate climate change, mainstream circularity and care for society.

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Naia™ sustainability goals