United for sustainability

At Eastman, we're committed to collaborating with and empowering our partners. We help them understand, communicate and collectively build a more sustainable textiles industry. We’re excited about the possibilities of Eastman Naia cellulosic fiber by working along the entire value chain, across industry sectors and with community partners to make the greatest collective impact. We can drive significant change by using the right resources, expertise and partnerships. We’ve chosen to partner with key industry organizations that are actively engaged in driving sustainable innovation and collaboration in the textiles industry.

Certification logo for the Canopy Hot Button Report

Canopy works with the forest industry’s biggest customers and their suppliers to protect the world’s endangered forests. The nonprofit collaborates with more than 750 business leaders, scientists and decision-makers across the globe to create sustainable supply chains and innovative solutions. Eastman takes its commitment to sustainable forestry management seriously as a producer of biobased products derived from wood pulp. Discover our Canopy Hot Button Ranking and Report and learn more about our involvement in the CanopyStyle initiative.

Textile Exchange member logo.

Textile Exchange creates leaders in the sustainable fiber and materials industry. It develops, manages and promotes leading industry standards. The global nonprofit collects and publishes vital industry insights to help brands and retailers measure, manage and track their use of preferred fibers and materials. Textile Exchange has positively impacted climate by accelerating the use of preferred fibers across the global textile industry.

Roadmap to Zero logo. 

Eastman contributes to the ZDHC Foundation’s Roadmap to Zero Programme, a global, multistakeholder initiative of more than 160 contributors in the fashion and footwear industry. The initiative supports sustainable chemistry, driving innovations and best practices to protect consumers, workers and the environment. ZDHC uses collaborative engagement to drive a holistic, industry-focused and practical approach to sustainable chemical management. 

The Microfibre 2030 Commitment logo.

Eastman became a signatory of the Microfibre 2030 Commitment in 2022. This global initiative seeks to minimize the impact of microfibers on the natural environment. It is designed to put greater focus on fiber fragmentation and encourage all areas of the apparel industry to work together in addressing the topic. The commitment forms an aligned agenda for the global textile sector, working to reduce fiber fragmentation impact on the natural environment by 2030. It aims to involve more than 250 signatories that are committed to a sustained program of collaborative and proactive cross-industry work. 

Accelerating Circularity logo.

Eastman joined the Accelerating Circularity Project (ACP) Steering Committee in 2021 to take an active role in shaping and scaling up the recycling infrastructure needed to achieve a circular textiles industry.

ACP is a nonprofit that creates new supply chains and business models to turn textile waste into mainstream raw materials. Its mission is to establish systems that will use the embedded value and resources in existing textiles for new products, reducing the millions of tons of textile waste annually going into landfills and supporting the reduction of the industry’s greenhouse gas emissions.

The ACP Steering Committee provides strategy and guidance to the U.S.-based, commercial textile-to-textile project.

Textile Genesis logo.

Eastman collaborates with TextileGenesis to provide track-and-trace solutions for Naia and several of its apparel brand partners. The pioneering supply chain traceability platform shares traceability information across the entire Naia supply chain. TextileGenesis uses its award-winning technology to create real-time, fiber-to-retail traceability on a custom-built platform for all sustainable fibers in the fashion industry. The technology creates a sustainable network of leading fiber producers and hundreds of textile suppliers, ensuring rapid deployment and scalability of end-to-end traceability.

Sustainable and Alternative Fibers Initiative logo. 

Eastman is a member of North Carolina State University’s (NCSU) Sustainable and Alternative Fibers Initiative (SAFI) Consortium. The Department of Forest Biomaterials at NCSU initiates an industrial consortium to look at alternative, non-wood raw materials (hemp, bamboo, agriculture residues, etc.) as potential replacements for wood fiber in dissolving pulp and other paper products.

Fashion for Good logo.

Fashion for Good is the global platform for innovation, uniting the entire fashion ecosystem — brands, manufacturers, suppliers and consumers — to collaborate and drive change toward a circular industry. Eastman joined Fashion for Good as part of the Sorting for Circularity USA Project, which launched in 2023. The project focuses on the North American textile-to-textile recycling market to review the composition of U.S.-generated textile waste. This effort is crucial to creating end-of-life solutions for textiles and understanding how to innovate recycling.

Woods Hole Oceanographic Institution logo.

Eastman has collaborated with the Woods Hole Oceanographic Institution (WHOI) since 2012. The nonprofit is dedicated to research and education about the ocean. The connection with WHOI has allowed Eastman to engage with experts exploring the impact of plastic waste on the planet. WHOI has also helped us explore biodegradability by researching the rates and mechanisms of Naia degradation in the ocean.

Creativity Lifestyle and Sustainable Synergy logo.

Naia joined C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) to support the fashion industry’s shift toward a circular economy. C.L.A.S.S. is a global resource for smart material innovation, education, marketing and communication. It specializes in integrating a new generation of smart values for fashion and encourages responsible sourcing. Fabrics made with Eastman Naia cellulosic yarn are now available for purchase on the C.L.A.S.S. Material Hub site as part of a collection of “smart materials."

A woman in a green sweater smiles while walking in the shadows of trees on a sunny day.


Naia is a fiber you can trust, and we’re recognized around the world for innovative sustainability. From sourcing and manufacturing to the biodegradability and compostability of Naia, our circular portfolio is backed by third-party certifications.

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