New adhesion promoters help ensure regulatory compliance amid evolving rules

KINGSPORT, Tennessee

Eastman is introducing the next generation of adhesion promoters to keep paint and coatings users compliant with regulatory changes. Advantis™ adhesion promoters limit or remove materials of concern, allowing formulators and end users to deliver dependable results while improving product sustainability and meeting regulatory requirements.

Given the regulatory changes coming to the European Union (EU) later this year, this proves especially important and has been confirmed by trends in the industry.

“With materials like cumene being recategorized as carcinogens, formulators have two choices — continue to use these materials with their new hazardous labeling, or switch to solutions that limit or remove these materials. Eastman’s Advantis adhesion promoters offer a simple alternative to help our customers remain compliant without the need for reformulation,” said Tom Klug, segment market manager for Eastman’s automotive coatings business.

Advantis products consist of modified polypropylene and polyethylene polymers that adhere better to untreated plastics and other difficult-to-bond-to surfaces.

“Advantis solutions improve adhesion in three ways — as a primer between the substrate and subsequent coating, as a primer or tie coat between coating layers and as a stir-in formulation additive,” said Doug Wagner, technology director in Eastman’s coatings business. “Formulators tell us that reclassification of materials is a major trend across our industry, so we developed these new products as drop-in alternatives to formulations benefiting from our traditional promoters. One immediate challenge faced by formulators is the upcoming EU reclassification of cumene as carcinogenic category 1B. Our Advantis adhesion promoters are a solution that enables customers to avoid relabeling concerns of their current coatings products.”

Leveraging decades of proven science, Advantis was developed as an effortless, drop-in alternative to formulations that use traditional Eastman adhesion promoters. For those using non-Eastman products, an experienced team of technical specialists can find the right Advantis solution for your formulation.

Advantis adhesion promoters are commercially available as solutions, water-based dispersions and solid resins.

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2022 revenue of approximately $10.6 billion and is headquartered in Kingsport, Tennessee, USA.

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Erica Johnson