Introducing the Eastman Smart Recycle Portfolio

Brands can give their customers another very big reason to stay loyal: sustainability. With three recyclable solutions for shrink film, brand owners can choose a shrink film that works best for them. Designers need not sacrifice package design to meet sustainability goals.

  • Eastman Embrace Encore™ copolyester resin forms a versatile, clear shrink label that can be recycled with PET.

  • Eastman Embrace Float™ copolyester resin forms an opaque, low-density shrink label that floats in water and can be separated from PET in the recycling process.

  • Sun Chemical SunLam™ De-seaming Adhesive replaces a traditional solvent seam, enabling label removal in the wet recycling process.

All three are recognized by the Association of Plastic Recyclers (APR). Embrace Encore and Embrace Float have received APR’s Critical Guidance recognition. Sun Chemical’s SunLam™ De-seaming Adhesive carries APR’s Responsible Innovation Acknowledgment.