Innovation that converts market complexity into sustainable value
Sustainability macro trends drive our innovation growth strategy, and we are committed to our growth platforms that address the critical impact areas of mainstreaming circularity, mitigating climate change and caring for society.
To strengthen our innovation pipeline, we take a science-based approach that assesses our materials for alignment with macro trends tied to the critical impact areas we focus on. Our Innovation Sustainability Assessment tool is used with our new product and application development capabilities to assess measurable attributes against a defined baseline in areas such as recycled content, greenhouse gas emissions, durability, and more. Where the data shows a material improvement over a current market alternative, we clearly state the attribute and provide supporting evidence.
This approach not only creates downstream demand by demonstrating the value of Eastman sustainable innovation but also improves understanding of the holistic impact of our products.
