Today’s formulators need innovative solutions to create and launch products with real consumer benefits. Eastman provides high-quality ingredients for color cosmetics, skin care, sun care and hair care as well as surfactant intermediates for various applications. Today, we offer a growing portfolio of products that enhance performance while being kind to the environment
Eastman has a rich history of supplying ingredients to the personal care and cosmetics industries. Our dedicated global team is committed to developing original technologies and fresh ideas. We continually seek ways to improve product performance and streamline development.
Sustainability is our priority
Sustainability is central to our personal care strategy. We gather consumer insights and valuable third-party data to help us develop solutions that meet sustainability needs, from biodegradability to choice of feedstocks. By understanding the impact on people and the planet, we can quantify the value we provide.
We collaborate with brands that have set measurable environmental goals to help them increase their biobased content, find biodegradable solutions, and meet emerging regulations and standards. We also equip them to meet rising consumer expectations for high-performing products.
Essential innovation
We have more than 80 years of expertise in cellulose-based chemistry to lead cosmetics innovation. We’re developing biodegradable ingredients like Eastman Esmeri™ CC1N10 cellulose ester micropowder. This high-performance ingredient meets consumer demands while helping formulators comply with evolving environmental regulations. We have additional innovative solutions coming soon that will focus on skin and hair care.
Capturing the attention and loyalty of consumers is increasingly challenging in the competitive landscape of color cosmetics, skin care, sun care and hair care. Whether you represent a global brand with mass appeal or a unique boutique brand with a distinctive style, the core challenge remains the same: delivering high-performing products that resonate with consumer expectations.
Eastman is committed to gathering data on performance challenges and consumer preferences to deliver solutions that meet expectations without compromise.
Expert analysis
Our in-house team designs, executes and interprets Eastman’s consumer insights. We collaborate with external partners to field our research and then dive deep into the data to identify themes and extract meaningful insights.
Insights toolbox
Our consumer insights serve as a toolbox for innovation. This data guides internal decisions, enables collaboration with partners and helps us promote consumer-centric thinking.
Regulatory and technical support
An increasingly strict regulatory environment and growing consumer demand for sustainable products pose significant challenges for formulators. Eastman monitors regulations and provides regulatory and technical support to help brands develop differentiated products in this complex landscape.
Let’s give consumers what they want!
Looking to enhance your formulation? Interested in our consumer insights?
