ACS 2020

Eastman presents consumer insights on architectural coatings

Andy Morse, Marketing Director, Coatings & Inks, AFP
: Consumer Insights on Interior Paint Shopping Habits

Presented by: Andy Morse, Global Marketing Director, Coatings & Inks

Date: Tuesday, March 31, 2020

Time: 3:30 p.m.

Duration: 60 minutes

Location: Room 237, Indiana Convention Center

Urbanization, rising middle classes, rapid digitization, new channels of influence, and increasing transparency are upending industries around the world. Eastman invested in a large-scale, global consumer study to understand how these macro trends could most impact the architectural coatings industry and how they are changing consumers’ interior paint shopping habits around the world.

Join Eastman’s Global Coatings Marketing Director, Andy Morse, on Tuesday, March 31, at 3:30 p.m., as he dissects the most relevant consumer trends for your brand and discusses how these insights can be used to future-proof your business.

About the presenter
Andy Morse is Marketing Director of the Coatings & Inks business within the Additives & Functional Products (AFP) segment of Eastman. In this role, Morse leads the global Coatings & Inks marketing team in identifying market and customer needs and bringing innovative solutions to market.

A native of California, Morse has a bachelor’s degree from the University of California, Berkeley and an MBA from Harvard Business School. He joined Eastman in 2016 and held previous roles as Corporate Strategy Director and Marketing Director, Tire Additives.

Prior to Eastman, Morse worked at Celanese, where his responsibilities included corporate strategy and acquisitions for Celanese Engineered Materials, and at Bain & Company, where he was a strategy consultant working with clients on growth strategy and productivity improvement.

Morse and his wife Chelsea live in Johnson City, Tennessee, and have four children.

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