Our products: the Eastman Embrace™ family of resins

For more than a decade, Eastman has provided materials that set the highest standards of quality and performance for the shrink label market. Our diverse Eastman Embrace™ family of resins helps brands create attention-grabbing packaging with high-definition clarity and 360° graphics that increase functionality and deliver on sustainability.

Our Embrace products provide toughness that helps labels stand up to rigorous demands.

Eastman’s Smart Recycle Portfolio: Differentiate your labels with sustainability in mind.

  • Embrace Encore crystallizable PET forms a versatile, clear shrink label that is fully compatible with PET bottle recycling streams when used with washable inks and can be recycled, contributing further to recycled PET (rPET) yields.

  • Embrace Encore Renew contains certified recycled content*.

The Eastman Embrace legacy

  • Embrace offers excellent printability, water-like clarity, and greater than 75% shrinkage for use on highly contoured or complex containers.

  • Embrace LV is a versatile, one-resin solution that offers lower shrink force for use on thin-walled containers and optimal MD growth, enabling less material usage and virtually eliminating label smiles and frowns.

  • Embrace HY is naturally white, slip resistant, and soft to touch with superb ultraviolet (UV) and visible light-blocking capability — excellent for dairy beverage containers.

The Embrace family of resins offers a variety of benefits to help you create innovative shrink-label packaging. Use the following links to learn more about our solutions.

*ISCC certified via mass balance allocation.

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Eastman Embrace™ copolyester is a high shrink-rate solution that offers clarity to showcase graphics and excellent printability for maximum shelf appeal.

Product availability by region:

Asia PacificEurope, Middle East, & AfricaLatin AmericaNorth America
The world's leading shrink film just got better with the introduction of Eastman Embrace™ Encore to the Eastman Embrace™ family of resins.

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Eastman Embrace™ High Yield is combined with Eastman Embrace™ LV copolyester to create a white opaque microvoided shrinkable film. Embrace High Yield has a density below 1.0 g/cc with a high ultimate shrinkage up to 70%.

Product availability by region:

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Eastman Embrace™ LV copolyester is the one resin solution that enables differentiated labeling wrapped around highly contoured, complex and thin-walled containers requiring high ultimate shrinkage and optimal MD growth for less film usage.

Product availability by region:

Asia PacificEurope, Middle East, & AfricaLatin AmericaNorth America
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