For more than a decade, Eastman has provided materials that set the highest standards of quality and performance for the shrink label market. Our diverse Eastman Embrace™ family of resins helps brands create attention-grabbing packaging with high-definition clarity and 360° graphics that increase functionality and deliver on sustainability.
Our Embrace products provide toughness that helps labels stand up to rigorous demands.
Eastman’s Smart Recycle Portfolio: Differentiate your labels with sustainability in mind.
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Embrace Encore crystallizable PET forms a versatile, clear shrink label that is fully compatible with PET bottle recycling streams when used with washable inks and can be recycled, contributing further to recycled PET (rPET) yields.
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Embrace Encore Renew contains certified recycled content*.
The Eastman Embrace legacy
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Embrace offers excellent printability, water-like clarity, and greater than 75% shrinkage for use on highly contoured or complex containers.
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Embrace LV is a versatile, one-resin solution that offers lower shrink force for use on thin-walled containers and optimal MD growth, enabling less material usage and virtually eliminating label smiles and frowns.
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Embrace HY is naturally white, slip resistant, and soft to touch with superb ultraviolet (UV) and visible light-blocking capability — excellent for dairy beverage containers.
The Embrace family of resins offers a variety of benefits to help you create innovative shrink-label packaging. Use the following links to learn more about our solutions.
*ISCC certified via mass balance allocation.