Sustainable Naia™ featured in velour Snow Angel line at outdoor sports show
KINGSPORT, Tenn., USA — January
24, 2019 —
Naia™, the cellulose acetate yarn from
Eastman, showcases its sustainability and versatility at
Outdoor Retailer, the world's leading business-to-business outdoor sports show, Jan. 30 to Feb. 1 in Denver, Colorado. Bio-based Naiaä has inherent comfort, ease of care and a low environmental impact, making it ideal for
Snow Angel, the premier base layer line designed by women for women that pairs functionality and fit with fashion. Naiaä combines fashion attributes with sustainability, offering an eco-conscious option for womenswear.
"Naia™ is the perfect yarn for Snow Angel because of the way it shows rich, deep color," said Jerris Greenblat, director of design and merchandising at Snow Angel. "Sustainability is of critical importance in the fashion industry, and we're excited to offer a product that is truly our brand and right for our customers who are keenly aware of the environmental impact of apparel manufacturing."
Snow Angel's sister company,
Hot Chillys, has been working with Eastman for several years to develop fabrics for its performance apparel. This partnership led Snow Angel to adopt Naia™ for its signature Crush Collection velour line of base layer clothing. Using Naia™ has allowed Snow Angel to deploy a fashion-forward eco-driven strategy. In addition to the luxurious hand, the custom-made Naia-based velour has a rich sheen that illuminates the brilliant colors of the crushed finish. Furthermore, Naia™ yarn weaves seamlessly with Spandex for better fit and shape retention.
"We're pleased to offer a sustainable option for women who love to be comfortable in the outdoors," said Ruth Farrell, Eastman global marketing director of Textiles. "As Snow Angel looks to meet the needs of discerning shoppers, including Naia™ in its garments reduces environmental impact without compromising comfortable, carefree style."
Naia™ is made with wood pulp sourced from sustainably managed pine and eucalyptus plantations and forests, resulting in no deforestation of ancient and endangered forests. The yarn is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring that Naia™ has a low tree-to-yarn carbon and water footprint.
Attendees may learn more about Snow Angel and Naia™ cellulosic yarn at Outdoor Retailer in
Upper Level 42067.
About Eastman Chemical Company
Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2017 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 14,500 people around the world. For more information, visit eastman.com
Laura Mansfield, APR
The Tombras Group
+1 (865) 599.9968