Eastar GN007 adds value and quality to help Matador expand to global markets.
Kingsport, Tenn., USA — March 14, 2017 — Matador Toothbrush has been an innovation leader in Bangladesh for 25 years, offering a range of products to fit the needs of different customer segments.
Matador is counting on Eastar™ GN007 copolyester to be part of its future success as it expands to global markets — especially healthy and growing consumer markets that are interested in quality products to improve lifestyles.
“Matador aims to deliver the highest quality toothbrush in the market,” says Mahmud Hossain, Head of Supply Chain with Matador Toothbrush Industries Ltd. “This has been Matador’s vision for a long time. We are committed to succeed with the help of technical partners like Eastman.”
Eastar GN007 provides Matador with an excellent combination of clarity, toughness and melt strength. Matador uses Eastar GN007 with a variety of processing techniques and end-use applications including its transparent and color-tinted toothbrush handles.
Eastar GN007 helps Matador eliminate customer complaints it received for toothbrushes made of polystyrene (PS) or styrene acrylonitrile resin (SAN). Customer complaints were focused on breaking of toothbrush handle, mainly in the head part.
Experience has shown that shortcomings like these can undermine brand confidence and keep customers from appreciating the innovation coming out of Matador’s research and development investment. Experience also has proven Eastman to be a global leader and a reliable source of technology and support.
With the lasting clarity and superior durability provided by Eastar™ GN007 copolyester, Matador is exporting today’s higher quality toothbrushes to global markets, beginning with the Middle East and Africa. For more information, contact firstname.lastname@example.org.
Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2016 revenues of approximately $9.0 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world.
For more information, visit www.eastman.com.
About Matador Toothbrush Industries Ltd.
Matador Toothbrush started its journey in 1991 in Bangladesh under the technical assistance of Anton Zahoransky Gmbh & Co, Germany. Innovative product development with state-of-the-art machinery has enabled the company to be the market leader in Bangladesh within a very short time. Today, as part of the Matador® Group, Matador Toothbrush touches the lives of millions of consumers every day at home and abroad. We make a complete range of products with different values for different customer segments. We are exporting our toothbrushes to different countries of the Middle East and Africa. Continuous improvement in beauty, comfort and packaging of our product is ensuring continuous growth of the company.
For more information, visit www.matador.com.bd/tooth_brush.php.
Ms. Li Liu
Office Phone: +86-21-6120-6338