Material clarity gives glasses a more sophisticated and luxurious appearance
SÃO PAULO, August 20, 2019 — Serving up refinement and sophistication at the table—without giving up practicality. Helsim's new line of Geometric glasses is produced with Eastman Tritan™ copolyester. The glasslike clarity of Tritan allows for a bolder and more complex design, while its impact resistance adds durability to the final product.
With capacities of 600 and 400 mL, the hexagonal glasses can be used for special occasions or for daily use without the risk of breakage. Ideal for drinking juices, soft drinks, water or even small dessert servings, dishwasher-durable Tritan makes them perfect for large families with children who want mealtime to be elegant without the risk of shattered glass.
“We decided to use Tritan in our Geometric line because it was the material that best met our expectations for this project. The glasses are more ergonomic and thus provide more safety and firmness when tasting the drink,” says Renan Pereira, Helsim marketing representative.
“Helsim wanted to launch differentiated and value-added glasses. Tritan is ideal for this type of demand. It offers a less hazy and shiny appearance. It also has benefits such as being BPA-free and dishwasher safe without compromising on clarity, even after several cycles,” explains Rogério Dias, sales manager, Specialty Plastics, Latin America.
The technical support and excellent results achieved with the Geometric line ensure that Helsim will use Tritan in other products. “The filling of the cavity and the absence of injection failures in the final product was paramount to our decision to specify Tritan,” adds Pereira. Geometric glasses can be found for sale at the brand's factory store and through dealers. To learn more, visit
About Eastman Chemical Company
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2018 revenues of approximately $10 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
With more than 30 years in the market, Helsimplast has been increasingly improving the production of injected plastic parts, investing in a highly specialized technical team, first-class materials and its unique design, delivering a large amount of materials and granting to meet different types of markets. Considering expanding its portfolio and offering products that make people's daily lives easier, in 2015, Helsimplast started the Helsim project, a high value-added product line that has emerged with the objective of being a reference in design, innovation and quality in Brazil. In 2018, Helsim took a big step in its history and reached the market in various types of cups and accessories, featuring products that catch the eye of the press. We are committed to be a company that brings good taste and pleasure to everyone involved in our history. We deliver products with creativity that goes beyond the expectations of our customers, creating memories and good times. All the materials used in the manufacturing of our products are 100% recyclable and attractive. So today, count on us and remember that a Helsim will always be here to make the day easier, more special and colorful. Our biggest mission is to work every day so that you are always inside our stores.
Helsim uses Eastman Tritan™ copolyester to achieve a dramatic cut-crystal appearance in its Geometric glasses.
Marketing Communications Representative – Brazil
+55 11 3579 1917