The new product reinforces the brand’s confidence in Tritan.
São Paulo – May 29, 2019 – Pressca, the household utility brand based in Santa Catarina, has once again chosen the quality of Eastman Tritan™ copolyester—this time for the innovative Pressca Milk Frother. The launch of this product makes it easy for consumers to create hot- or cold-aired milk froth for use in coffee drinks such as cappuccinos, macchiatos, and mochas as well as shakes and frapes.
The heart of the Pressca Milk Frother is a clear jar made of Tritan. The 200-mL jar is 9 x 6 cm and houses a plunger that forces milk through plastic webbing to create a consistent, small-bubbled froth. It is available with base and plunger cap in seven lively colors.
"We chose to work with Tritan on the milk frother project because of the copolyester’s durability,” says Ciro Pereira, director of Pressca. “Similar products made from glass are easily broken, and the other plastic resins available on the market did not meet our high standards for glasslike clarity. Moreover, some of Tritan’s other characteristics, like the fact that it is free of BPA and has a great finishing touch, were also important in our material selection."
In addition, the combination of high temperature resistance and chemical resistance makes Tritan a strong choice that is safe to use in both the microwave and the dishwasher.
This is not the first collaboration between Eastman and Pressca. Previously, the household utility company used Tritan as the inner cup of its Pressca portable coffee maker, which works by infusion and manual pressure.
"Due to the great temperature variation and the pressure during the preparation process, it was important to have a resistant material,” says Pereira. “Tritan satisfied that need.”
“We are pleased to be part of one more project with Pressca,” says Rogério Dias, Eastman's sales manager of specialty plastics for Latin America. “Tritan offers safety and design flexibility to a product that needs to go beyond functionality. With Tritan, the elegant Pressca Milk Frother meets the needs of demanding consumers who love coffee and elegant design—without worrying about broken glass.”
The Milk Frother is ideal for coffee drinkers who want to create coffeehouse-style beverages at home. The product can also be found in coffee shops, emporiums, natural products stores and bakeries. It is available for sale via e-commerce.
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2018 revenues of approximately $10 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit eastman.com.
The Pressca brand first appeared in November 2016 and is part of the Naxos company, which has operated in the domestic utility market for about two decades. Based in Rio do Sul, Santa Catarina, the company works with two brands: the namesake aimed at the home utilities market—serving a number of wholesale and retail channels and networks—and Pressca, which operates in the market for coffee products and beverages by infusion, producing and selling methods and equipment for the preparation of these beverages. The company currently markets its products in eight countries in South America, Central America, Europe and Oceania.
Available in seven colors, the new Pressca Milk Frother makes perfect hot or cold froth as easy as 1-2-3.
- Fill the frother jar with milk (microwave, if desired).
- Move the plunger up and down to aerate the milk.
- Remove the cap and pour from the easy-to-control spout.
Henrique Amorim | Eastman
Marketing Communications Representative – Brazil
+55 11 3579 1917